I don’t need to staple many papers a lot lately as the world is becoming more and more paperless. But I couldn’t resist buying a Swingline stapler in Royal Red or Rio Red color.
This became popular following the 1999 movie Office Space. Yet Swingline never used this color prior to this movie. It’s a cherished office supply item of Milton Waddams (Stephen Root), a squirrely middlea-aged man who mutters a lot to himself and has huge Coke bottle like glasses.
While the movie never made a huge amount of money, it got good reviews and became popular on the home video and cable TV markets. And then Swingline put the red staplers on the market in 2002.
Zane Says 